Engaging Students Their Way
With any business, success or failure hinges not only on the ability to acquire new customers, but also in the cost of doing so. For colleges and universities, this is even more challenging, as the student of today is vastly different from the student of even a few years ago. Where and how today’s students make their decisions is decidedly different, and that means the path to enrollment needs to be decidedly different as well.
Like the students it targets, lead generation for colleges and universities needs to be rooted in social media. It must be fast and flexible, with the ability to learn and adapt in real time. It needs to instantly capture the attention of an audience that will not hesitate to engage and move on, by being highly targeted, interactive, and precise.