Open Positions

Located in San Jose, CA, adHere is the fastest growing online marketing and lead generation firm for colleges and universities in the U.S. View our open positions below.

Conversion Rate Optimization Lead

Job Description

adHere is looking for a conversion optimization wizard. He or she will be adept at taking immediate personal ownership over the role and thrive in a fast-paced
environment. This candidate will work with closely our Media Buying Team and be responsible for overseeing the website conversion rate optimization efforts for adHere’s web properties, including A/B and multivariate webpage testing, dynamic web personalization, and web chat UX. Day-to-day, you’ll collaborate with marketers and PMs to guide the development of highly converting landing pages.


Key Responsibilities

● Own the vision, strategy, roadmap for landing pages. Responsible for improving conversion rates on landing pages, ensuring alignment to brand and product
design guidelines
● Implement A/B tests with the goal of increasing form completions for a variety of
forms (sign up, click, webinar, newsletter, etc)
● Continuously seek A/B testing and usability best practices
● Own the process for testing page design and messaging combining internal and
external resources, including maintaining a full testing pipeline, prioritizing tests,
and balancing test risk with potential impact
● Be the single point of contact for web engineering, web design and the
marketing/creative team to ensure timely execution of tests, influence the full
conversion funnel experience, and align to business needs
● Take landing page experiences to the next level by identifying trends, customer
insights, opportunities to scale customized experiences, and new areas to test
Evaluation, selection, and setup of A/B testing infrastructure


Who we’re looking for:

● Someone interested in the intersection between human psychology and behavior with technology
● Someone with 2+ years of conversion rate optimization and analytics experience
● You have extensive, hands-on website optimization experience and you’re ready to
build a CRO program from the ground up
● Deep understanding of ROI with an analytical mind to analyze data for insights and
generate hypotheses for fast iteration testing
● Intermediate experience with UX design, wireframing, and usability principles
● You are experienced in selecting and operating the right tools for landing page
testing, such as AB Testing platforms, heat mapping platforms, etc (ie., Optimizely,
VWO, Google Optimize, Google Analytics, HotJar)
● You have a deep understanding of consumer behavior and generating consumer insights through data analysis
● You are very detail-oriented, prize clean tests, and documentation to share learnings
● You are not satisfied with just completing a test, you need to understand the ‘why’ behind the results and can develop insights to inform future strategy
● You value clear communication and can build and maintain cross-functional relationships with stakeholders and teams around the company
● You can turn incomplete, conflicting, or ambiguous inputs into solid action plans
● You are a creative thinker, adept at solving complex problems and able to think
outside of the box with copywriters, designers, and engineers
● You are entrepreneurial, self-directed, resourceful, and able to thrive with minimal
● You have a thirst for design and direct response copywriting
● Basic understanding of digital marketing (ex: Facebook, AdWords, etc.), or a demonstrated ability to learn very quickly


Why work for adHere?

● We’re a rapidly growing start-up with cutting edge technology
● Profitable company continuing to raise the bar
● Opportunity to touch many different aspects of the business beyond your role
● Leadership opportunities
● Annual personal training budget
● Company trips
● Monthly office lunches (when we are back in the office)
● Monthly book clubs
● Personal development conferences
● Located in the heart of Silicon Valley


Our Values

The 4Ps
Positivity: Watch your thoughts; they become words. Watch your words; they
become actions.
Personal Growth: Embrace continual learning and improvement; be open-minded
Pulling Together: Teamwork makes the dream work
Personal Accountability: When pointing your finger, there are 4 fingers pointing
back at you


All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers for employment at adHere, Inc. are subject to a background check. This position is in
Downtown San Jose, CA but remote opportunities are available depending on experience.

For immediate consideration, please send us your resume and cover letter to Please put “Conversion Rate Optimization Lead” in the subject field. We are an Equal Opportunity Employer.